Heartland

Madison, WI · 2 · Charter #66710 · www.heartlandcu.org/
Community ($250M–$1B)Reporting period: Q4 2025Peer group: 673 CUs

Performance vs peers

Percentile rank within the Community ($250M–$1B) peer group (673 credit unions). Higher percentile = stronger relative to peers (lower is better for rates like delinquency).

Size

Total assets
$635.9M
72th percentile
Members
33,515
62th percentile
Total loans
$447.9M
74th percentile
Total shares
$553.8M
75th percentile

Profitability

Return on assets
1.14%
62th percentile
Net interest margin
3.52%
55th percentile
Efficiency ratio
59.23%
49th percentile
Non-interest income ratio
16.73%
35th percentile

Capital & Risk

Net worth ratio
11.82%
64th percentile
Delinquency rate
0.47%
73th percentile
Net charge-off rate
0.20%
77th percentile
Loan-to-share
80.87%
52th percentile

Growth

Member growth YoY
2.87%
76th percentile
Asset growth YoY
3.54%
38th percentile
Loan growth YoY
0.13%
27th percentile
Share growth YoY
2.75%
34th percentile

Operations

Members / branch
2,578
9th percentile
Assets / member
$18,973
71th percentile
Field of membership penetration
1.69%
24th percentile

Trend

Quarterly history for the last 5 quarters.

Total assets

Members

Net worth ratio

Return on assets

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